Heidi

Heidi is a prototype for a collection of interactive jewelry featuring RFID technology. Each piece carries an embedded RFID tag which holds the user’s profile information, and can be viewed and edited through a Flash interface. The concept was to allow the user to imbue the jewelry with aspects of her identity and to change it dynamically, in the same way that she might update her facebook page. Users can view each other’s profiles in passing via accompanying RFID readers, and ideally through RFID-enabled mobile phones. The result is a product-based social network that lives in both the physical and the virtual realm.